Monday, October 19, 2015

The Gestalt Principals

Similarity: In a design, artists often use individual objects to create a larger picture that seems to go together because of the similar lines or shapes.

Within the article, "The Gestalt Principals" the author argues that designers can use similarity to their advantage to create a focal point with anomallies. The author does a great job giving a brief summary of similarity, but could've provided a little bit more information.

The main argument is significant because the author explained the vocabulary and idea of similarity very well. I can use this principal in my future design work to please the audience's eye. For example, in a design with jagged edges, I could implement a jagged shape to go along with the look and feel.

http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm


Continuation: The idea of continuation is to create one flowing image with multiple objects.

In "Good Continuity," the author claims that audiences tend to group curves in the same direction better than the alternative. The author does a really good job explaining the idea of continuation, but could've provided a little bit more evidence and examples. The author concludes that the principal is used in teachings.

The author's argument definitely supports the main point on continuity. The evidence is fairly convincing, but mostly is just common sense. In design, using continuation to create pleasing and flowing images is very important. I don't fully understand how teachers can use the idea of continuation to teach the alphabet, unless they are referring to memorization.

https://explorable.com/gestalt-laws-form-continuation-common-fate



Closure: Closing elements to make it more recognizable for the audience.

The author for "Closure" claims that the principal is all about drawing conclusions with designs. He/She does a good job of using evidence and organizing his/her thoughts. The author then concludes  this article with descriptions of many visible examples.

The author's argument is supported by many main points separated within different paragraphs. The evidence is very convincing because the author seems to know what he/she is talking about. Designers can use closure to create very interesting images that challenge the audience. They can also use closure to create images within images.

http://www.andyrutledge.com/closure.php



Proximity: Often things that are grouped closer together are more likely to seem like they go together, and that is the idea behind proximity.

Andy Rutledge, in his article, "3: Proximity, Uniform" claims that proximity is one of the most important principals of design. The author is very passionate about the topic and provides a lot of examples, but does not present the information in a professional and clear way. Rutledge concludes that with proximity, a designer can create the most interesting designs.

The author does support the main points with images and examples and is very convincing with his passionate tone. Proximity in design can be used to group different objects together creating a more interesting image.

http://www.andyrutledge.com/gestalt-principles-3.php



Figure/Ground: Using positive and negative space to create a dimensional image with one object closer than the other.

The author, Steven Bradley, claims that in Figure/Ground, neither image can be seen without the relation of the other. The author does a great job explaining the concept in a unique and understanding way. He concludes with the three types of relationships within the principal: stable, reversible, and ambiguous.

I think the author did a great job explaining this topic. The argument supported the main points and the evidence was very convincing. Using figure/ground, designers can create illusions and interesting designs that make the audience think about the design.

http://www.smashingmagazine.com/2014/05/design-principles-space-figure-ground-relationship/



Symmetry and Order: This principal creates an organized and stable feeling by creating images that reflect each other.

The author claims that symmetry allows us to effectively communicate information quickly. The author does a good job explaining, but once again, could've given more information on the topic. The general conclusions include a strong last statement supporting his argument.

The argument is supported with some detail. The evidence is conniving, but there is very little. This principal implies that designers should keep order within their designs to look professional and easy to understand.